It may be hard for you to focus on one goal at a time, particularly, when you are starting early in your freelancing career as a writer. However, this should not be! You should be out there looking for new clients while keeping the old ones, adding to your portfolio and of course, building yourself a reputation for great work online. You should set aside at least 3 hours a week to do something a little different from your regular freelancing work.
You can write. So, you nurse the ambitions to become a great copywriter. Of course, I know that! But, believe me, you will be under-utilizing your talents as a writer if you focus on just copywriting. Why fish in a little stream when you have plenty of fish to catch in the mighty ocean? With the special writing skills you possess, you could be earning more than what you currently earn.
Have you thought of building and writing your own website, writing e-books on topics that interest you, creating instruction manuals or CDs about things that interest you? You can even start public speaking if you could polish your oratory skills.
All am saying is that you SHOULDN’T limit what you can do with your time when you can excel in other fields of freelancing also. If possible, challenge yourself and do something new and positive with your time! It is rather too easy going into copywriting or a small niche and making money by the hour as a freelancer.
Am not asking you to be a jack of all trades but am sure, you could do more and better with your time. Over the same period of time, for example, you could build yourself a much larger business empire, a viable stream of long-term income. Your writing skills can fetch you additional sources of income that will enable you tide through the feast-famine cycle most writers go through. All you need is to be extra determined to take a cue from the Octopus and spread your extra tentacles for work. It is all about extending the revenue potential of your current expertise, and not burning yourself out!
How to go about your multiple streams of income…
If you are a copywriter, for example, you can create websites, ebooks, seminars, and other streams that center on the copywriting niche. By doing this, you will be making money in a number of different areas while you enhance your brand as a copywriter. All the products and services you create can even help to showcase your skills as a copywriter.
Another way to go about it is to separate your publishing work from copywriting.
In other words, you may be a copywriter and still build websites if you have passionate skills as a web designer, write ebooks about web designing or shoot informative videos about coding a WordPress website. Of course, as expected, you will be profiting from your core skills in writing; designing websites which is separate from your career. Copywriting and web designing are just twin examples, you could figure out what skills to marry together in your case.
Whichever freelancing route you follow, it will only get more exciting and profitable if you decide to do something extra on that road. Doing something you love out of your core career will get your brain firing in different directions. We become more successful when facing challenges with strong determination. So, be determined to build multiple income streams from now on!