If you really want to get ahead of your competition in today’s competitive world of SEO, then it is about time you came to terms with finding good competitors’ keywords and using a clear-cut strategy as a way to rank higher in the search engine ahead of your competitors. This should be paramount on the mind of every serious Internet marketer who intends to start a rewarding campaign. If you are reading this, I am sure you are serious about engaging in a rewarding campaign that will generate a huge Return on Investment (ROI) for your business marketing efforts. You may ask “Why is it important to know your competitors’ keywords?”
It is important to know your competitors’ keywords because your choice of competitors’ keywords can make or mar your efforts at getting your website to the top of the search engines. Choosing the wrong set of keywords with very high competition will not bring you the desired results you expect. Instead, it may result in wasted time and resources in the long run. The golden key to ranking high in the search engines is to research top quality, targeted keywords with good number of searches but with a low competition in the niche you aim to rank high for.
In the first place, start by researching into targeted keywords that people are most likely to enter in the search engines to find your business or services. Don’t forget that the keywords you obtain are also part of your competitors’ keywords. So, you will need to be smart if you must beat your competitors to it and aim for the top position in the search engines. The right keyword is one that has a low number of competitors in your niche targeting it, and a moderate to high volume of visitors searching it.
Now, incorporate these keywords in your website, blog and articles, online press releases, blog commenting and other SEO strategies which can give you the needed back links to your website. I must sound a note of caution here though—use an ideal keywords density that fits logically into your communication without diluting your message.
You are communicating to humans who are hungry of quality information and not just search robots looking for keywords! It is therefore appropriate to speak to your audience in the language they understand! Content is king only when it delivers compelling, well-researched information to your audience without keyword spamming!
Your audience will be happy to buy from you and not your competitor if you speak to them in their own language and help them with the quality information provided. In addition, Google, Yahoo, Bing and all other major search engines will appreciate you for sensible keyword usage and providing fresh, quality information to visitors. Delivering compelling, well-researched information to your audience without keyword spamming is in-line with the latest Google Panda Update.
If you are unable to deliver compelling, well-researched information to your audience without keyword spamming them, then you need to hire an expert SEO content writer to help you out.
It is also important to use the most appropriate keywords on your website too, with a view to staying ahead of competition. There must be synergy between your on-site and off-site SEO efforts for you to rank high in the search engines. Your website must be fully optimized SEO-wise to bring the much-deserved reward you seek in terms of business growth and success in your search engine rankings.
I am advising you to work as hard as possible in order to find and use the right competitors’ keywords in your SEO campaign. It is very hard to research quality keywords, analyze and use them professionally in your website. Yes, I know success does not come cheap! But it is wise to take your time and figure out which keyword tool is the best to ease your keyword research or hire an expert SEO content writer to produce the needed results in your business.
I am available to work with you for the success of your business. Contact me and let’s discuss your business today. I look forward to working with you!